Mumbai Metro Advertising Formats & Dimensions
The definitive technical guide for media planners, creative agencies, and brand marketers. Access exact artwork dimensions, substrate materials, bleed tolerances, lighting types, and location specs across the entire Mumbai Metro network.
Explore Mumbai Metro Advertising Specifications
Browse through all production-ready transit formats. Each format includes exact architectural dimensions, approved substrates, average audience dwell times, and direct rate inquiries.
3.2m × 132m
Full 6-Coach Train Wrap
High-impact exterior moving canvas wrapping complete rakes. Elevates brand visibility across elevated viaducts and arterial flyovers throughout Mumbai.
0.9m × 120m
Skyline Side Band Wrap
Continuous horizontal streamline banner along train windows and roofline, offering high frequency citywide visibility at optimized budget.
600 × 900 mm
Coach Bulkhead Posters
Prominently mounted directly above inter-coach gangways and cabin partitions. Guaranteed 100% eye-level focus from seated and standing commuters.
1200 × 300 mm
Overhead Luggage Rack Panels
Continuous horizontal eye-level advertising bands running directly above passenger seating tiers across every individual metro coach.
110 × 140 mm
Grab Handle / Strap Hanger Flaps
High-tactile dual-sided polycarbonate advertising tags held by standing commuters during every train ride. Ideal for QR codes and app installs.
12 ft × 6 ft
Backlit Concourse LED Lightbox
High-luminance backlit static display strategically situated along commuter walking corridors, ticketing lobbies, and interchange links.
30 ft × 8 ft
Mega Concourse Wall Murals
Expansive vinyl wall takeovers delivering unmissable visual dominance. Perfect for storytelling campaigns, brand ambassadors, and product reveals.
Full Stair Set
Staircase Risers & Escalators
Sequential graphic steps creating a unified visual image from bottom to top as commuters ascend and descend between concourse and platforms.
1.4m × 1.8m
Platform Screen Doors (PSD)
Direct eye-level positioning on transparent security gates directly facing boarding passengers during their mandatory 4–6 minute waiting interval.
2.4m × 3.2m
360° Platform Pillar Wraps
Cylindrical full-wrap architectural columns on passenger platforms providing 360-degree viewing angles as passengers wait and navigate train coaches.
100% Touchpoint
Turnstiles & Fare Gates
High-frequency physical interaction touchpoints. Every commuter must swipe their ticket or tap smartphone directly against these gates to enter and exit.
16:9 • 4K UHD
Concourse 4K DOOH Video Walls
Full-motion dynamic digital advertising slots. Programmatic scheduling tailored to morning corporate traffic vs. evening retail rush hours.
Artwork & Production Requirements
Standard specifications for creative agencies and prepress operators to guarantee razor-sharp print reproduction and compliant video delivery.
- File Formats: Adobe Illustrator (.AI), Photoshop (.PSD), or Print PDF.
- Color Space & DPI: CMYK color space at minimum 150 DPI at 100% scale (or 300 DPI at 50% scale).
- Bleed & Margins: 25mm bleed on all sides. Keep all text 50mm within cut border.
- Font Outlining: Convert all typography into paths/curves before submission.
- Resolution: Full HD (1920×1080) or Ultra HD 4K (3840×2160) at 16:9 ratio.
- Container & Codec: MP4 (H.264 / AVC) video container with 25 or 30 FPS.
- Audio Policy: Public concourses run muted video. Subtitles and bold kinetic typography recommended.
- Duration Slots: 10 seconds, 15 seconds, or 30 seconds exact durations.
- Approval Turnaround: 24–48 hours for MMRDA / Metro Authority content clearance.
- Overnight Mounting: Precision installation executed between 01:00 AM – 04:30 AM (non-revenue hours).
- Campaign Proofing: Geotagged and timestamped installation proof photos provided within 24 hours of go-live.
- Safety Guidelines: Zero political, tobacco, or controversial content as per civic transit laws.
Where Your Formats Are Positioned
Mumbai Metro advertising is mapped directly along the natural ingress, circulation, boarding, and egress flow of daily commuters.
Viaducts & Overpasses
Seen from the Western Express Highway, Link Road, JVLR, and intersecting street traffic across Mumbai.
Full Train Wraps • Skyline BandsConcourse & Ticketing
High-density commuter pedestrian flow through ticket counters, escalators, and customer service zones.
LED Lightboxes • Walls • StairsSmart Fare Gates
Mandatory physical check-in and checkout point where every single passenger must tap their smart card or QR.
Turnstiles • AFC PedestalsPlatforms & Coaches
Extended dwell times of 4–6 mins while waiting on platforms and 25–40 mins while commuting inside train coaches.
PSDs • Pillars • Bulkheads