360° TRANSIT MEDIA ECOSYSTEM

Full-Spectrum Mumbai Metro Advertising Solutions

Transform Mumbai’s daily rapid transit corridors into high-conversion touchpoints. Reach 1.2M+ active corporate executives, entrepreneurs, shoppers, and students through verified high-impact static, dynamic, and digital placements.

1.2M+ Daily Commuters
25+ Mins Average Dwell Time
390+ Prime Media Formats
100% Verified Clutter-Free
FORMAT 01 • MOVING BILLBOARD Mumbai Metro Full Train Wrap Advertising
500K+ Daily Viaduct &
Roadway Views
MAXIMUM CITY-WIDE REACH

Full Train Wrap Advertising

Transform complete 6-coach Mumbai Metro rakes into dynamic, high-speed moving canvases. Elevated viaduct tracks cut across major urban arteries including the Western Express Highway, Link Road, JVLR, and Saki Naka — commanding attention from commuters, motorists, and pedestrians simultaneously.

Complete 6-Coach Exterior Wraps
3M High-Tack Transit Grade Vinyl
Continuous Loop Daily Run
Day & Night Viaduct Exposure
MINIMUM TENURE 1 Month (30 Days)
EST. IMPRESSIONS 15M+ Per Month
IDEAL FOR Brand Launches, Auto & FMCG
FORMAT 02 • CAPTIVE AUDIENCE Mumbai Metro In-Train Coach Interior Branding
25+ Mins Average Commute
Undivided Attention
DEEP COMMUTER ENGAGEMENT

In-Train Coach Interior Branding

Engage an affluent, captive audience during extended commute durations. Passengers spend an average of 25–40 minutes inside metro coaches with zero roadside distractions — making in-train media ideal for app downloads, fintech products, healthcare, and narrative storytelling campaigns.

Coach Bulkhead Posters
Overhead Luggage Rack Strips
Grab Handle / Strap Hanger Ads
Static Window Decals & Route Maps
EXPOSURE RATE 100% Focused View
TOUCHPOINTS 50+ Panels Per Rake
BEST FOR Apps, Fintech, EdTech, FMCG
FORMAT 03 • HIGH-FOOTFALL HUBS Mumbai Metro Station Concourse Lightboxes
80K+ Daily Commuters Per
Prime Metro Station
STRATEGIC FOOTFALL TOUCHPOINTS

Station Concourse Lightboxes & Walls

Position your brand across high-density commuter flow pathways. Backlit static lightboxes and concourse wall takeovers deliver high-fidelity brightness, unmissable brand prestige, and round-the-clock visibility throughout morning and evening peak rush hours.

Ultra-Bright Backlit LED Lightboxes
Concourse & Escalator Side Murals
Staircase Riser Takeovers
Ticket Counter Overhead Displays
STANDARD SIZES 10x5 ft, 12x6 ft, 20x8 ft
LIGHTING 24/7 Premium LED Backlight
STATIONS Andheri, Ghatkopar, Gundavali, etc.
FORMAT 04 • PRIME BOARDING POSITION Platform Screen Door and Platform Media
4–6 Mins Mandatory Wait Time
Facing Platform Gates
WAITING PASSENGER DOMINATION

Platform Screen Doors (PSD) & Pillars

Directly in the passenger’s line of sight before boarding every train. Commuters cluster along platform screen doors and wait 4 to 6 minutes per transit interval. Zero obstruction ensures maximum memorability for consumer brands, retail outlets, and OTT announcements.

Platform Screen Door Glass Panels
360° Circular Pillar Wraps
Platform Floor Graphics & Queue Lines
Opposite Track Backlit Billboards
VIEW ANGLE Direct Eye Level
FOOTFALL CLUSTERING Peak Train Headway Times
BEST FOR Smartphones, Real Estate, Fashion
FORMAT 05 • 100% INTERACTION Mumbai Metro Turnstiles and Fare Gates Media
100% Mandatory Passenger
Interaction Rate
UNMISSABLE ENTRY & EXIT TOUCHPOINT

Fare Gates & Turnstile Media

The gateway to every single transit trip. Every commuter must physically tap their ticket or smartphone and walk through the Automatic Fare Collection (AFC) gates. Placing your brand on turnstiles guarantees unskippable impressions as passengers enter and exit.

AFC Smart Gate Flap Wraps
Turnstile Pedestal Front Graphics
Smart Card Reader Surround Ads
Entry Portal Header Overhead Signage
INTERACTION 100% Every Passenger
REPETITION Twice Daily Per Journey
BEST FOR Banking, Payments, Retail Stores
FORMAT 06 • DYNAMIC MOTION Mumbai Metro DOOH Digital Video Wall Displays
1,200+ Daily Digital Plays
Per Station Network
PROGRAMMATIC DIGITAL NETWORKS

Digital Screens & DOOH Video Walls

Power your campaign with rich full-motion video commercials, synchronized multi-screen concourse displays, and dynamic programmatic ad slots. Tailor creative messaging to morning commuter rush vs. evening leisure traffic for optimal resonance.

Ultra-HD 4K Concourse Video Walls
High-Frequency 10s & 15s Video Commercials
Time-of-Day Programmatic Triggers
Cross-Platform Sync Across Line 1, 2A & 7
SLOT DURATION 10 / 15 / 30 Seconds
RESOLUTION Full HD / 4K UHD
BEST FOR Flash Sales, Entertainment, OTT, Tech
FORMAT 07 • 360° TOTAL TAKEOVER Mumbai Metro Station Domination and Naming Rights
100% Share of Voice &
Zero Competitor Media
THE PINNACLE OF BRAND PRESTIGE

Station Domination & Naming Rights

Own an entire metro landmark in Mumbai. Station Semi-Naming Rights integrate your brand name into all official metro announcements, ticketing software, platform signage, and network maps — establishing iconic status and 100% share of voice.

Brand Prefix on Official Station Signboards
In-Train & Platform Audio Co-Branding
Station Façade & Entry Portal Takeovers
All Concourse, Pillar & Platform Panels
CONTRACT TERM 1 Year to 3 Years
AUDIO REACH Broadcast Inside All Rakes
KEY TARGETS Enterprises, Telecom, Banks, FinTech
MEDIA SPECIFICATION MATRIX

Compare All Mumbai Metro Advertising Formats

Choose the exact format aligned with your marketing KPI — whether brand recall, reach, high dwell time, or hyper-local retail footfall.

Advertising Format Dwell Time Primary Audience Visibility Type Impact Level Action
Full Train Wrap
2–4 Mins (Moving) Motorists, Viaduct & Commuters 360° Exterior Citywide Mega Impact Get Rates
Train Coach Interior
25–40 Minutes Captive In-Train Commuters Bulkheads, Straps, Panels High Recall Get Rates
Station Concourse Lightbox
3–5 Minutes Ingress/Egress Footfall Backlit Static Lightbox Consistent Get Rates
Platform Screen Doors (PSD)
4–6 Minutes Waiting Platform Commuters Direct Eye Level at Gates High Dwell Get Rates
Fare Gates & Turnstiles
1–2 Seconds (Physical) 100% of All Commuters Entry/Exit Smart Gates 100% Touch Get Rates
Digital Screens & DOOH
Repeated 10s/15s Loops Concourse & Platform Crowds Dynamic Motion Video Walls High Frequency Get Rates
Station Semi-Naming Rights
Total 360° Presence Citywide Transit Network Station Name & Audio Broadcast Iconic Prestige Get Rates
CUSTOM TRANSIT MEDIA PLANS

Ready to Launch Your High-Impact Mumbai Metro Campaign?

Our transit media planners will engineer a multi-station or train wrap media schedule tailored to your brand budget and target audience demographics.