From Concept to Track: 5-Step Execution
We handle everything: media strategy, corridor footfall mapping, regulatory clearances with MMRDA/MMMOCL, certified 3M vinyl printing, overnight depot wrapping, and real-time geo-tagged audit proofing.
How Your Metro Campaign Comes to Life
A frictionless, professionally audited deployment protocol ensuring brand safety, precision color matching, and maximum commuter impact across Mumbai.
Share Your Campaign Goals & Audience Target
We begin by understanding your marketing objectives, target demographic (salaried professionals, college students, HNI real estate buyers), flight duration, and target lines (Line 1, 2A, 7, or 3).
- Detailed commuter demographic mapping and footfall analysis
- Corridor reach estimation (daily reach vs. unique passengers)
- Budget optimization across high-yield station clusters
Select Optimal Advertising Formats & Inventory
Select from our curated menu of high-impact formats: full train wraps for massive citywide billboard visibility, in-train bulkhead posters for extended dwell, concourse 4K DOOH video walls, or smart turnstiles.
- Inventory holding and rake scheduling availability lock
- Exact technical dimension templates provided for creative agencies
- Synergistic package pricing (in-train + station touchpoints)
Regulatory Approvals & Pre-Flight Proofing
Transit advertising is strictly regulated in Mumbai. Riyo Advertising handles the complete compliance submission with MMRDA / MMMOCL / Metro Rail authorities, ensuring smooth sign-off within 24 to 48 hours.
- MMRDA transit advertising regulatory content screening
- Pre-flight artwork proofing (curved coach windows & emergency door cuts)
- Station specific location permission passes generated
Industrial Printing & Certified Depot Installation
Graphics are produced using heavy-duty 3M cast vinyl with UV-resistant anti-graffiti lamination. Certified wrapping crews work overnight (1:00 AM – 4:30 AM) at the metro depot during non-revenue maintenance hours.
- 1200 DPI wide-format industrial printing with brand-accurate Pantones
- Monsoon-resistant, anti-peel edge sealing for 100+ km/h speeds
- Zero passenger disruption; trains roll out ready before 5:30 AM
Live Commercial Launch & Geo-Tagged Reporting
Your campaign rolls out on the track. By morning, you receive high-definition geo-tagged photo and video documentation, audit log certificates, and continuous maintenance monitoring throughout the campaign lifecycle.
- Day 1 Geo-Tagged high-res photo audit package delivered to your team
- Weekly physical inspection and prompt vinyl touchup guarantee
- Comprehensive campaign wrap report with footfall analytics
Production Quality & Safety Standards
We adhere strictly to international transit specifications and Indian Metro Rail fire safety benchmarks.
| Advertising Format | Material Specification | Fire & Safety Certification | Durability & Weatherproof | Removal Policy |
|---|---|---|---|---|
| Train Exterior Full Wrap | 3M Cast Polymeric Vinyl + High-Gloss Overlaminate | DIN 5510-2 / EN 45545 | 100% Monsoon Proof, UV-Inhibited | Zero paint damage, non-residue peeling |
| Coach Bulkhead & Luggage Racks | Semi-Rigid Matte Vinyl + Anti-Glare Laminate | Class 1 Flame Spread | Scratch-resistant, washable | Clean depot removal after campaign |
| Station Concourse Lightboxes | Backlit Translite Film (1200 DPI UV Inkjet) | UL 94V-0 Rated | Constant backlit luminosity | Quick 30-minute translite slide swap |
| Platform Screen Doors (PSD) | One-Way Vision Micro-Perforated Optical Film | MMRDA Optical Clear | High passenger line of sight clarity | Glass-safe non-sticky adhesive |
| Turnstile & Smart Fare Gates | High-Tack Anti-Scuff Floor/Gate Vinyl Decal | R10 Slip Resistance | Withstands 100,000+ daily touches | Rapid overnight clean replacement |
Speed of Execution Options
Whether you are launching a sudden festival flash sale or a long-term corporate rebranding campaign, select the turnaround timeline that matches your schedule.
Express Launch
Designed for time-critical campaigns such as film releases, breaking news, flash sales, or urgent recruitment drives.
- Digital DOOH screen loops live in 24 hours
- Concourse backlit translite swaps in 48 hours
- Rapid priority transit permission generation
Standard Train Rake Wrap
The gold-standard timeline for complete 6-coach exterior wraps and synchronized in-coach interior bulkheads.
- Comprehensive 3M vinyl printing & precision cutting
- Full depot slot scheduling and quality assurance
- Detailed Day 1 morning audit package
Station Domination & Naming
For complete station takeovers, semi-naming rights, civil branding, staircase risers, and audio announcement integration.
- Custom architectural measurements & structural fabrication
- Government Gazette notification for station co-branding
- Multi-touchpoint concourse and platform synchronization
Common Campaign Execution Inquiries
Everything you need to know about lead times, artwork specs, depot protocols, and audit certificates.
What file formats are required for creative artwork?
We provide Adobe Illustrator (.AI), vector EPS, or high-resolution layered Photoshop (.PSD) templates set to 1:10 scale at 300 DPI (CMYK color mode with converted outlines/curves).
Can we change our creative mid-campaign?
Yes. Concourse DOOH video commercials can be updated within 4 hours. Station translite films and in-train posters can be updated overnight at nominal re-printing and depot mounting charges.
How is proof of campaign execution provided?
On the morning of launch, you receive a comprehensive digital audit dossier containing high-resolution geo-tagged and timestamped photographs and 4K video clips of your train or station live in action.
What happens if a vinyl panel gets damaged during monsoon?
Riyo Advertising operates a 24/7 maintenance desk. Our technicians conduct routine weekly depot audits; any damaged or scuffed vinyl is reprinted and replaced overnight at no additional cost.
Let Our Experienced Transit Media Team Handle Your Next Launch
From creative adaptation to track rollout, enjoy a hassle-free, fully audited Mumbai Metro campaign.